Trinity, trains its sights on the future

Trinity Mirror has become the latest publisher to send its journalists back into the classroom to learn how multimedia works.

Spending a week learning how to shoot video certainly has practical merit and the fact that they’re doing it in conjunction with the University of Teesside will benefit a lot of them.

But I was most impressed that Editorial director Neil Benson and head of multimedia Michael Hill are doing the rounds of the papers, giving tips on how to optimise their searching.

So many print journalists still know nothing of CAR or the wonders of what we used to call Deep Web, and many think if Google can’t find it, it doesn’t exist.

Over at Reed Business, meanwhile, I gather staff are being taught the benefits of SEO and encouraged to write for “findability”.

Good stuff, but word reaches me that the company plans to put all new recruits through psychometric tests designed to assess their ability to write online.

Search terms fail me.