Just how engaged is GMTV?
Didn't GMTV just plumb new depths this morning with yet another cringe-making stunt?
You could have scripted it: Feb 29, let's get a blushing wannabe bride-to-be to pop the question live on TV and set hearts a-flutter.
So they found Emma, a long-suffering DIY widow who has spent seven years booking romantic breaks for factory worker Mario without him once taking the hint and dropping to one knee.
Surely, a camera in his face and a few million dew-eyed viewers would clinch it. So, with the help of his mates on the shopfloor, they whipped the poor bloke upstairs for a bogus meeting while they sneaked in the cameras, a presenter and the hapless Emma eagerly waiting to become the happiest man in Hoddesden.
When they rounded the corner, hey presto! he was already kneeling, albeit at his machine and in his overalls, but, still, good sign. Enter on screen, Emma, cherubic, expectant, little box in hand flanked by not one, but two, cameras and what looked like a holiday camp MC with a microphone.
A short speech and Emma ask for his hand. Mario, bemused, eyes darting everywhere, looked bang to rights like a dodgy builder fronted up on Watchdog.
So, will he or won't he? "Yeah, awright" he said, adding when pressed: "She's a little bugger, she is."
And as Emma wept real tears of joy, the MC pressed him further,asking why he hadn't in all those years, made an honest woman of her. There was even the sound of violins.
Meanwhile, back in the studio, presenters Penny Smith and Andrew Castle were openly wetting thenselves as they spoke of how "thrilled" poor old Mario looked.
Then, cut to the factory. There was the couple, flowers in hand, getting into a car "for a bit of a chat", said Castle. I bet. "Have a nice weekend," he added as Smith fairly burst her sides.
If the engagement survives this, let's just hope the wedding video fares a little better.