Friday, March 07, 2008

Who's spinning who? The debate goes on

The BBC's economics editor Jeremy Hillman kept the Flat Earth News debate on the boil by telling a PR and the Media conference that up to 15 per cent of the corporation's news output is PR-oriented and accusing fellow reporters of becoming "copiers".

This was reported extensively in PR Week, the same magazine in which Brent Council's director of communications, Toni McConville, warned her peers to watch out for "pointless muck raking" by young reporters making FOI requests.

Both appear to add weight to Nick Davies' controversial findings. Not that it's anything other than blindingly obvious anyway.

Sadly, if conclusive proof were needed of spin-controlled media, surely Prince Harry's brief foray into Afghanistan takes the biscuit.

Peter Wilby hit the nail on the head in the The Guardian: you just can't put a price on that sort of spin.

Mind you, I did admire the tactical nous of the Palace spin machine. It’s the sort that wins wars.

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