Friday, October 29, 2010

Desperate times don't need desperate measures

Another thing I repeat a lot to students: no personality is bigger than the brand they represent; be that a big name writer, an anchorman, presenter or editor.

There's one exception to prove the rule: The Dandy - to be congratulated on staying the course and trusting ahead with a relaunch - is shotting itself in the foot if it thinks it can afford to lose it's biggest character.

Readers are being asked to vote off their least favourite characters. And in the firing line is Desperate Dan. And they don't come bigger than that.

It's worth buying as copy to vote him in. Let's hope they're forced to east humble (make that cow) pie.

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