Just what is it with Kate Moss?

Alexandra Shulman went into some detail when telling the Independent why she has just used Kate Moss on the cover of Vogue for the 24th time in 24 years.

A year ago she was being pilloried by the Mirror in a cocaine expose. There were some who suggested her career was on the wane. But it wasn’t. If anything, her profile rose on the back of some high-profile TV ad spin-offs.

So why does nothing stick to her? Because while she may break a few rules in private, she doesn’t try to bend them in public – and attack our sensibilities in the process.

What I mean by that is, she does what she does and that’s all. She poses, she walks the catwalk, she appears in ads and takes up acres of space in magazines. But that’s it. She isn’t a model-turned-pop-star or a pop-star turned actress or a footballer’s wife-turned-fashion designer-turned UN ambassador.

She does one thing well and doesn’t bore us with trite opinions or reality TV appearances.

Grazia and Heat need her like OK! and Hello used to need Liz Hurley. She’s a story when she wears Ugg boots and when she carries a Dior bag, when her weight drops and when she doesn’t do what most columnists want, and drop her boyfriend.

Cleverly, or very cleverly advised, she just keeps her mouth shut and looks good. And that’ll never go out of fashion.