Thursday, October 16, 2008

Back home and nothing changes

While I was sunning myself on the Amalfi Coast, Max Hastings was predicting darker days for newspapers with a James Cameron Memorial lecture attack on multi-skilling.

Further down the pile of industry comment set as aside for post-holiday reading was the announcement that Newsquest had become even further ingrained in the multi tasking bandwagon by replacing subs with multimedia journalists and giving them a breathless 31-point job description that included everything bar doing the delivery round.

And under that were two widely leaked emails from top brass at the Express and the Telegraph bemoaning the sort of schoolboy errors that would hold parish magazines to ridicule.

But just when all seemed lost, I received in my inbox an invitation to a PPA training course on effective subbing with a promise to: “Develop you copy writing skills!” (their screamer, incidentally. The laughter was all mine).

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