Sorry can be the daftest word

Veronica Wadley must be chuffed to bits with the Standard's Sorry for losing touch campaign

All incoming editors arrive with a vision and want to stamp their mark pretty much immediately. But Geordie Greig’s campaign that includes apologetic ads on London buses is both risky externally and potentially undermining internally, if you factor in staff loyalties.

I've worked with Veronica and know she’s never one to do anything without conviction.

The only time I've shared office space with Geordie was in the eighties on the ill-fated Today. He moved on and may well have flown by the time Tiny Rowland bought out Eddie Shah and we relaunched with a campaign to mitigate the disastrous launch. By saying sorry. My views haven't changed since.

Sadly, there are many reasons for a newspaper to say sorry. Not agreeing with your predecessor isn't one of them.