Monday, July 14, 2008


Even more of what subbing is about


It's Budget day. You've been given the personal finance spread to lay out and sub. You’ve been told to expect an overlong wrap-up within half an hour of the Chancellor sitting down, a couple of case histories from families who can no longer pay their mortgages, a graphic littered with beer glasses, monopoly houses and palm trees and an analysis from the IFA who writes the Mr Pursestrings column.

The wrap, when it arrives 20 minutes late, is way, way too long; loads of reaction quotes that dropped off the splash now have to find a home with you and you're told you may have to accommodate a turn so leave space for a single-column to fill.

Any problems? Well, one or two stats in the graphic conflict with those in the text, the name of the single mum in the case history is spelt two ways and the intro ends with .... for the first time since records began in ???? (subs please check).

Oh, and with all the finance subs deployed elsewhere, you've been given a couple of slash-and-burn boys from the sports desk who cut from the end whatever.

Ten minutes before deadline, the analysis comes through. It more or less fits but the Budget Byron’s poetic prose is so ambiguous you don’t know where to start on the headline. Is he being sarcastic when he says the vehicle excise hike will help the environment by taxing us off the road?

You jot down a couple of queries and ring the City desk. He’s not there, so you nip round the corner and find him, on deadline, all white teeth and Beaujolais cheeks in the glass box, vodcasting his stripey red braces off.


Point made. Point ends.

Friday, July 11, 2008

More of what subbing is about . . .

Scenario two

A nazi war criminal is being brought to trial in Eastern Europe. He is 85, confined to a wheelchair and is pushed into court by a nurse. It's a preliminary hearing but the charges are read in detail the nurse sheds a tear. He struggles to hear. There are demonstrations, the occasional outburst; lots of colour and the writer has captured all of it, a fact not lost on the editor who thinks its a great piece.

The chief sub gives it to you and tells you to be sensitive: the editor loves every word.

But there are 300 too many. You've got to cut it by a third but not lose a thing. The good news is you have 90 minutes to do it. The bad news: it includes the headline that has to sing, a strap, a standfirst, two pull quotes and five captions.

What the hell, you get to work the text.

This is bespoke tailoring. If you’re on form, the chief sub won't see the join. And neither will the editor.

And the writer will thank you.


More follows . .

Thursday, July 10, 2008

Lest we forget . . . what subbing is really about


Memo to all second year BA students taking the print pathway newspaper production module next semester (and anyone else remotely interested in what it takes to get a newspaper out).

You've hopefully been following the debate about the future of subs and some of you may wonder whether it's worth turning up to learn anything about what's being cited as a dying trade.

It is. The scare stories are b*****ks (use of stars will be debated under the style briefing). What follows is not a defence of a craft but a series of real scenarios that will demonstrate the sort of pressures you may face in later life: whether you are called a sub, a producer, a page designer, a copy editor, part of a pod, hub, desk or remote indesign operation..

Three escaped prisoners are spotted on the Isle of Wight, 30 minutes before first edition deadline. A space is cleared on the front for six pars.

You have three PA snaps and some online cuts of the original breakout. There’s more on its way though, so off you go.

Fifteen minutes and a PA snapfull later the BBC are saying two of the three have been arrested so you hedge your bets with the intro. Five minutes on, the newsdesk confirm it but they’re not sure which two.

The page is sent but it's to be slipped immediately. Meantime, a local stringer nails it: there are no arrests but two of the three have been spotted. He thinks police have them cornered. The story is still moving. The whereabouts of the third is unknown. You have a story, of sorts. But it’s ready to go.

PA then say the pair were spotted by an off-duty warden. The same warden blamed for their escape. So, you’ve got an intro.

Meanwhile, a ferry has been told it can't dock until all three are caught and the wires are full of highly quotable but conflicting witness reports.

Three minutes to deadline. Sub it straight to the page, word perfect as you can and three decks of 20pt.

The page goes again and you're off for the third edition. It's now the splash. Sid next to you is subbing the current splash into the turn on page two, the basement moves up to a single column top, opening a deep oblong to make way for some pictures and give it welly.

You check your inbox. The copytaster has sent you seven takes from PA, five agency, three direct from the newsdesk and two crisp quotes he added himself direct from Sky News. Sid has finished shoehorning his economy in crisis yarn into P2 only to be told it's now the page four lead. The turn is all yours. Can you fill?

Of course you can. You've got 45 minutes and about 2,000 words to boil into 500-odd. You've opened up a new file and you're cutting and pasting chunks of them from every source you have into some sort of order.

In your head, you're subbing from the third par down. Sky have just flashed up one arrest. It'll be a different intro by the time the edition goes but the rest will be word perfect. The picture desk come over with four images and some scribbled info for the captions. The chief sub (in no mood to repeat himself as he's got four pages to reshuffle) dumps a layout on your desk and tells you where they all go. You take in most of it.

Sid goes to the canteen to get you something cold for later and you get to work. There's a grey cardigan in the prodnose chair; he thinks you’re a tosser and he's chief subbing all next week. One widow, one solecism, on style gaffe and your subbing nibs Sunday to Friday.

Meanwhile, the newsdesk say they're doing a write-through. There's a young casual reporter from the Evening Examiner "pulling it all together".

His missive arrives on deadline. You glance at it for anything new and then spike. This began a sub’s story and it’ll end a sub's story.


More follows . . .

Tuesday, July 01, 2008

Another publishing error - and this time you can't blame subs

Wasn't it this week that consultaion began on job cuts at City AM - a move which would see all the subs kicked out and the writers left to sub their own copy.

Must be judging by the unusual sloppiness in what is normally a tighly-subbed paper on Monday; (awful widow on splash), bizarre syntax (house prices fell for the ninth month in the row), awkward headlines (London Eye owner reports financial figures) to name a few.

Either they've gone already or they're still there and have something understandably more pressing on their minds.